Unregistered cannabis product brands just seem to get a higher profile the farther along we go. Fiyaman Extracts is a brand with a variety of products including vape carts and edibles. None of them appear licensed.

Fiyaman can afford a Tommy Chong endorsement, but not a license

Let’s address the celebrity elephant in the room: Tommy Chong endorsing Fiyaman products as part of a series called “20 for 20,” where he hypes 20 cannabis product brands for the year 2020.

So that happened. Where do we start? Did everybody else see this? Tommy Chong seems kind of like he’s phoning it in here, perhaps out of his element addressing vape cartridges, to which he simply exclaims “liquid!” Maybe he was in the room next door playing bingo and they just dragged him in here. Adding to the surrealism is the video opening and closing with this logo of a guy’s head in a sweater cap on fire. We have so many questions.

The rig you see him hitting is actually this battery for carts:


There are a number of these generic batteries made by Chinese companies. This is just a novelty shape.

Celebrity endorsements and celebrity-branded cannabis products work out about like they do in any other industry. They’re incidental to the product quality. We’ve tried a few strains over at our Nevada Cannabis Flower Reviews, and so far with these and other reviews only Willie Nelson’s brand makes the grade.

Let’s explore deeper…

Fiyaman has a website that’s strictly a lifestyle brand clothing site

This Shopify kiosk is the only prominent web presence for Fiyaman on the web. There is no mention whatsoever of any consumable product there. It’s all apparel, albeit with cannabis strains and logos printed all over it.


Seeing this shirt was no help in our search for legitimate licensing of a cannabis product brand. If anything, it’s even more discouraging.

Fiyaman also has the obligatory Instagram tag. Lots of merchandise shown, but no company information, no clue who controls the products under what authority, and not even the standard token R&D lab test sheet. The Fiyaman Extracts Instagram “official” account is private, naturally, and only links to the clothing store.

Adding to the confusion is multiple Fiyaman accounts, including the unrelated Atlanta content creator.

We reached out to the email address listed at TheFiyamanShop website asking about any possible licensing or parent company we might have missed, really not wanting to nail a brand endorsed by Tommy. We have received no response.


User all over ask about Fiyaman and get no answers

Reddit threads:

  • 1 month ago – somebody points out that they’re not genuine CCELL carts
  • 3 months ago – Fiyaman carts all seem to come in bags
  • 3 months ago – In a Bay Area subreddit, mention of spotting them at events
  • 7 months ago – interesting encounter reported which we find screenshot-worthy below

That screenshot (you never know when a Reddit thread or comment gets deleted):


So the rep at an Oakland weed convention insists they’re 1.5 gram carts when they’re clearly not, and the user reports they look like plain distillate + terpenes even though they’re claimed to be “live rosin.” Again, with no license stake or regulation of the brand, we have no idea if this was a company representative or somebody peddling fakes.

We also find snaps posted by an Anaheim, CA user:


There’s also a couple reviews on YouTube, from “Smokesfatdoinks 707” and “KingMart” (LOUD VOLUME WARNING) reviewing the edibles. So we know the product is getting out all over the street, definitely in the California area.

The part that loses our faith in Fiyaman

There is a QR code on Fiyaman packaging.


Could we have a lab test, however symbolic, at last? Nope, it goes to the useless Instagram private account that links right back to the clothing store with no information about consumables whatsoever.

This is the part where a brand loses our trust. They known damn well what users think when they see a QR code. They’re counting on most users to not check the code and find out there’s no lab test behind it, not even an “about us” page. We don’t mind a street brand if they just come out honestly and say “hey we’re a street brand, but trust us please.” When a brand tries to deceive you and make them think they’re more legit than they are, they’ve been caught lying once already. Now what else are they lying about?

The mystery burning man logo

Remember the flaming head logo on that Tommy Chong video and the man’s face branded on all these Fiyaman carts?



We tracked that down.

There’s a Fiyaman Twitter channel… with ZERO posts! It just says Oakland CA. Again: Went to the trouble of registering this account, posted a picture, and then nothing.

However, we checked the 2 accounts this channel is following, one of which is Rihanna and the other is Heartafiya. And finally, finally, we find an actual human being behind this brand:


Yes, we’ve got another music artist associated with an unregulated cart brand. Both the websites listed in his Twitter bio, heartafiya.com and officialheartafiya.com, are dead links. But we did find this page. We’d better save a screenshot before that disappears too:


The head logo! It’s like finding the Holy Grail, because otherwise we would have mistaken him for this Fiyaman or this Fiyaman, both apparently unrelated music artists. Or the comedian Fiyaman. Heartafiya leads us to this YouTube channel, with an interview featured and everything. He’s a Reggae artist.

Wow. At this point, we still don’t know if this is a musician who decided to go into the vape cart business, a vape cart producer who decided to go into the music business, or just a musician lending his visage and stage name to a cart brand.


This is no way to run a cannabis business.

Unlicensed, unregulated brands like Fiyaman Extracts may contain anything

There is a deadly epidemic of lung illness tied to black market cart usage. Vaping-associated pulmonary injury has so far claimed 64 lives and hospitalized more than 2700 users – a number only recently overtaken by Corona Virus COVID-19 cases. Unregulated vape carts could contain heavy metals like lead, pesticides, cut such as Honey Cut, or simply bunk. Or they could be fire if you’re lucky. But a lot of people in the hospital right now weren’t lucky.

If anybody has more information on where these are circulating, please feel free to help us protect public safety by sharing it with the community here in the comments or in our forum.



  1. They are 1.5 gram carts… smoke one…. Then weigh the the empty one, tare the scale…. Put on a full one… it will read 1.5 …. Which is a gram… and a half of a gram… in one cartridge… thus 1.5 g carts

  2. very interesting, i’m just getting into weed or whatever and i have gotten the disposables in the past and they have all been not so good

    i have really liked the fiyaman battery (v7 i think) and cart

  3. This website is just some haters. And it not a “1.5” gram cart some have a full gram and half gram and some just have one or the other.

  4. Ok so here’s the rundown mostly the carts are terrible I did a test with my school lab and it wasn’t bad but it’s not worth honestly. If ur trying to find something similar I suggest trying Cannaclear carts

  5. Just got one today. I instantly checked to see if there was a lab report and came up empty. Luckily I found your article before I had to dig further.
    I have strawberry milkshake, and it tastes like it. I’ve tried eureka and rove. This one definitely seems cheaper and the wood tip is throwing me off. It’s nerve-wracking not knowing what’s in it. But, I don’t have the ability to choose brand when im living in a state where I have to buy black market. I’ll let you know how it goes

  6. I met the actual dude who is on the fiyaman carts, wearing the hat and everything. He circulates events in Oakland selling those carts. At first, they were super bomb, Tasted great, looked thicker than those cheap distillate carts, and seemed like actual liquid live resin. I bought some on a couple different visits and the last two, they tasted super wack, like perfume almost it was gross. Seemed lighter In color, and thinner In viscosity. I contacted the dude via IG and he gave me a rundown on their process, but honestly I don’t buy it. Kinda sketched that I ever smoked em, won’t be buying them again.

    • Interesting you had that experience and thanks for commenting. Although it’s a legit brand, had the same experience with Stiiizy.

      End of 2017 when they came out…. one of the strongest best things out there. By mid-2018 substantially weaker oil and I got a bunch of different ones just to make sure it was not just me. One guy who ran a delivery said Stiiizy made them weaker on purpose to appeal to more people =/

      That was the CA version. Heard the NV version is made by Binske and it is better but have not tried it yet.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.