NisonCo is a cannabis industry Public Relations firm based in Sayreville, New Jersey founded by Evan Nison. They work to position clients as industry thought leaders, and assist with business branding and promotion.
Public Relations for the Cannabis Industry
NisonCo has been been in cannabis PR since 2013, making them one of the first cannabis-specific firms. They’ve been working with a team of PR specialists that’s focused into the creation of the legal cannabis market. Hence, their staff has worked on many of the policy regulations that made the legal industry possible.
NisonCo serves a range of cannabis businesses including dispensaries, product producers, tech companies, hemp and CBD businesses, cannabis manufacturers, and ancillary/accessory industries. NisonCo aims to connect leaders in the legal cannabis, medical marijuana, and hemp/CBD industries with influential journalists across the U.S., Canada, and the world while supporting its regulation and acceptance in America. Some of the key industry professionals the firm works with include growers, retailers, investors, consultants, researchers, doctors, scientists, lawyers, activists, patients, inventors, tech companies, brands, manufacturers, ancillary service providers, and food and beverage companies.
They work with companies and individuals including companies in the CBD, hemp, vaporizer, and edibles industries, while cultivating relationships with product reviewers, analysts, and reporters in the cannabis media. They boast active relationships with over 3K reporters, thought leaders, and radio and TV hosts around the country, placing over 1,400 stories in TV, radio, print, and online media outlets.
Here’s a list of some of the services NisonCo might have to offer a cannabis business:
- Develop a PR strategy
- Receive cannabis PR consulting
- Reach relevant reporters and reviewers via our proprietary database
- Take media training
- Receive assistance in applying for awards
- Develop targeted communications to support your social media strategy
- ave customized content created and pitched to targeted publications
- Distribute press releases
- Identify, secure, and promote speaking engagements at premier conferences and industry events
- Benefit from cannabis email marketing (optional add-on service)
NisonCo also works in political advocacy and policy change to support the legalization of marijuana and other causes.
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