The cannabis industry in 2025 is more competitive than ever, with celebrity-backed brands taking the spotlight. From THC-infused drinks to premium flower strains, these celebrity weed brands are setting trends and dominating the market.
A 2023 study by Headset confirmed that celebrity-owned cannabis brands consistently outsell traditional ones, often at a lower price point. With millions of social media followers, stars like Lil Baby can promote their products to a massive audience, generating huge sales.
Here are the latest must-try celebrity cannabis releases of 2025.
Lil Baby x The Holding Co: Goonfellas
Atlanta rapper Lil Baby continues to expand his cannabis empire with WHAM!, a federally legal THCa flower available for nationwide shipping. WHAM! also offers premium tobacco leaves and their latest innovation: live resin all-in-one vapes. Their newest strain, Glockbuster, features nostalgic VHS-style packaging inspired by classic hood movies like Goodfellas and Menace II Society.
Ice-T x Dyme Industries: Peach Ice-T Vape
Hip-hop pioneer Ice-T partners with Dyme Industries to launch the Peach Ice-T vape. This limited-edition strain blends Sour Peach x Lemon Ice genetics, delivering a refreshing peach iced tea flavor with Myrcene, Caryophyllene, and Terpinolene terpenes. The 1-gram all-in-one device is available in California, while a 2-gram version is hitting dispensaries in Arizona, Oklahoma, New Mexico, and New York.
Snoop Dogg x Death Row Cannabis: E-Sides
Snoop Dogg’s Death Row Cannabis unveils its E-Sides line, a nod to his legendary Doggystyle album. Packaged in cassette tape-style mylar bags, these 7-gram offerings provide high-quality cannabis for daily smokers at a great value. Inspired by his Eastside Long Beach roots, this release is a must-try for fans of the West Coast legend.
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Vic Mensa x 93Boyz: Loud Gummies
Chicago rapper Vic Mensa’s 93Boyz brand debuts Loud Gummies—high-potency edibles available in flavors like Rawberry Kiwi, Lemonsteeze, Fruity Cereal Milk, and Juicy Peach. With 20mg of THC per gummy, these treats celebrate Jamaican sound system culture through their vibrant packaging and bold flavors.
Find 93Boyz products in Illinois
Wiz Khalifa x Khalifa Kush: Point Breeze
Wiz Khalifa’s Khalifa Kush brand introduces Point Breeze, a hybrid of KK x Gastro Pop. Inspired by Wiz’s Pittsburgh roots, this strain features a grape bubblegum and diesel fuel aroma. Launching exclusively at STIIIZY California stores, Point Breeze is a fan-favorite strain that Wiz personally approved at the Hall of Flowers event.
B-Real x Dr. Greenthumbs: All-in-One Disposable Vape
Cypress Hill’s B-Real expands his Dr. Greenthumbs brand with an All-in-One Disposable vape. Designed for convenience, this live resin vape features a sleek matte green finish and a transparent oil window. Available in Arizona dispensaries, it will soon launch in California and other states.
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Seth Rogen x Houseplant: THC-Infused Sparkling Water
Actor and cannabis entrepreneur Seth Rogen’s Houseplant introduces a new line of THC-infused sparkling waters. Available in Pineapple, Citrus, Black Cherry, and Blackberry, each drink contains 3mg of THC, zero sugar, and zero calories. Retailing at $19.99 per four-pack, these beverages are perfect for consumers looking for a light, smoke-free high.
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